Healthy Debate -- 'Hospitals are inherently conservative institutions and, as such, have been relative latecomers to adopt social media... As they enter the social media fray, hospitals face a host of challenges and decisions. These range from basic upkeep—nothing is more frustrating to a potential user than a neglected or stale-dated facebook or Twitter account—to deciding how interactive to be with patients, and what staff should be trained and involved in social media use.' Read the full article.
